Cereal Obsession - Honeycomb's Big

We all know Honeycomb's big. Yeah Yeah Yeah. It is not small, No No No. After all its got a big honey taste as well as a big big crunch for a big big bite. But maybe you didn't know...

Honeycomb has had a sordid history of just falling off. Back in the 80's they caught fire with an unforgettable jingle (Remember running around screaming it at the top of your lungs? No? I guess you suck then). These commercials always revolved around the Honeycomb Hideout. Some one such as Kung-Fu Louie would come looking for a big cereal and would provoke the singing of the song. Peep this visitor:



And they weren't kidding; Honeycomb was big. It had the biggest box in the cereal isle because it was a super air puffed corn concoction much like Corn Pops. Unlike the Pops (which, by the way, I gotta have) it was infused with honey. This was a clever way of adding sugar without having the parents get their panties in a bunch. Honey is good for you after all, its natural. Problem was, Honeycomb just added sugar anyway. It is the 3rd ingredient; honey is the 5th.

In 1995 Honeycomb changed its ad campaign to include a mascot. I guess they felt kids needed a cartoon character like Lucky or the Captain to sell cereal so they came up with a fuzzy little maniacal CGI critter named (I am not making this up) Crazy Craving. Guess what he was cursed with? That's right a crazy craving for Honeycomb. The commercials sucked and did not have nearly the appeal of the old slogan.

This I did not know. In 2006 Honeycomb changed their flavor to be more health conscious. I know. What could be more healthy than honey flavored sugary corn? Apparently there was a huge backlash amongst die-hard Honeycomb fans. Who are these people? So Post changed the recipe again and sent out free boxes to everyone that wrote them. See what literacy can get you? Free Cereal. (That reminds me of that scene in Summer School where Chainsaw writes the sunglass people about his cheapo busted shades and they send him a whole box of goofy reject sunglasses. I loved that movie. )

Another thing you may not know. M-Fers got Strawberry and Chocolate Honeycomb now.

Anyway, have a bowl of cereal and post a comment.